Did you know more people are concerned about climate change than ever before? So why isn’t that translating into more action? Neuroscientist Kris De Meyer is here to explain. Kris believes the way we’re communicating about climate change is wrong. Conventional wisdom tells us beliefs drive actions – so if we get more people to care about climate change then they’ll act upon it – right? Wrong. In reality, actions drive beliefs far more. That means, we need to start telling stories about how you take climate action rather than telling people what to do. As Kris says, “we need to collectively tell stories of doing” to inspire more people to get started on combating climate change. Kris is a neuroscientist and director of the Climate Action Unit at University College London. He brings insights from neuroscience and psychology to how we tell stories about climate change, communicate about climate risk, and create opportunities for climate action. He trains journalists and communicators in how to tell stories of action, rather than stories of concern. With storytelling studio Fast Familiar and NESTA, he developed The Strategy Room, an interactive story scenario showing the positive future we can create by acting on climate change. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Kris De Meyer

Neuroscientist

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