Visionaries

Seeking an alternative to the environmentally destructive fast-fashion industry, Josephine became interested in sustainable clothing while studying physics and philosophy at King’s College London. She created SOJO, a platform that simplifies the process of repairing and altering your clothes. After you book your repair or tailoring needs on their app, SOJO collects your clothing, fulfills your request and delivers the fixed items back to your door within a week. By the age of 24, Philips raised $2.4 million for SOJO, earning a spot on Forbes’s “30 Under 30” and Vogue Business’s “100 Innovators” lists. The startup established its first in-house tailoring and repairs studio in 2023, and while services are currently available in London, Philips has plans to expand to other locations in the UK and beyond.

Amy is a UK based fashion designer living in London, who grew up off grid in rural Lancashire. In 2002, she went to study Fashion Design at Kingston University. On completing her degree she started working at Mother of Pearl, moving her way up to eventually take over the helm as Creative Director and co-owner of the business. In 2017 she won the BFC / Vogue Designer Fashion Fund, which enabled her to launch her first sustainable collection in 2018. A core collection made from organic and natural materials, with a transparent supply chain, putting social responsibility, respect to animals and low-environmental impact first and foremost. Amy’s trailblazing mission to create a sustainable collection from field to finished garment and transform the way we engage with fashion, forms the subject of ‘Fashion Reimagined’, an award-nominated, independent documentary released in cinema’s and across streaming services globally in 2023.