Three ways to talk about climate in a way that people care about? Focus on simplicity, humanity, and accountability. Make it real, make it regular, and always accompany it with a consequence. Says the climate marketing professor who’s delivered 3 billion ads on the topic, the founder and CEO of Potential Energy, John Marshall, all on this week’s Climate Curious.
If you enjoyed this Climate Quickie, listen to the full interview with John – Climate marketing professor: love is the most effective message.
Learn more about Potential Energy.
Watch John’s TED Talk, 3 strategies for effectively talking about climate change.
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