Adam Bastock joins Climate Curious to share how he has helped galvanise thousands of people at hundreds of pub climate meetups.

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AI can do a lot of good things, but I’d like to see it out-drink a room of 30 people” jokes the founder of Small99 and People Planet Pint, Adam Bastock. From sleepless heatwaves to un-lit candles melting, Adam joins Climate Curious’s Ben Hurst to share how saying cheers to the climate has helped galvanise thousands of people at hundreds of pub meetups to get involved with local climate action. Encouraging folks to sip on solutions (as opposed to drown in doom), tune in to learn how Adam has cracked the code of connecting pub culture with climate community. Cheers to that!

Find a People Planet Pint meetup near you: https://peopleplanetpint.co.uk

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Created by TEDxLondon
Executive produced by Josie Colter
Produced by Ben Beheshty
Curated by Deesha Chandra
Hosted by Maryam Pasha and Ben Hurst
Communications by Tara Cooper

00:00 Meet Adam Bastock
00:27 Why pubs matter
01:43 Long tail heatwaves
03:21 Melting candles moment
06:34 Micro impacts ignored
08:37 Why we shrug it off
10:23 What sparks action
11:57 Finding your climate tribe
14:19 Climate Clapback
17:36 Inside People Planet Pint
19:36 Community changes lives
21:49 Beer history and wrap
22:21 Outro and credits

[00:00:00] Meet Adam Bastock

[00:00:00] Ben Hurst: Today I’m joined by Adam Bastock. Why don’t we start this way? Why don’t we start by doing this, Adam, tell us who you are and what you do.

[00:00:10] Adam Bastock: Perfect. Thank you very much, Ben. Yeah. My name is Adam Bastock. I am the founder of Small 99 [00:00:15] and People Planet Pint. So we provide a space for people who are concerned about climate to come in into their local pub and have a chat about sustainability and provide that relief to climate anxiety.

[00:00:25] I.

[00:00:26] Ben Hurst: Mm, so good.

[00:00:27] Why pubs matter

[00:00:27] Ben Hurst: Are you a big beer person? Are you like a, a massive beer drinker?

[00:00:31] Adam Bastock: Sadly, yes. Um, probably unhealthily. So, but the, the pub was where I found myself going, why is no one else here talking about stuff? Uh, and then that’s where it kind of came from, so, yes.

[00:00:40] Ben Hurst: Right, right, right. I hear it. I feel like the pub is like a, one of the only [00:00:45] remaining third spaces where people actually talk about things that are like slightly DI feel like it’s like the only place you’re allowed to talk about religion and politics and all of that kind of stuff.

[00:00:55] Adam Bastock: It’s a really interesting world. Well, like there’s a few studies, and I can’t quote them now, but have come [00:01:00] out, I think there was a Wonder and France where there was a, a tie between like Tabac being shut down and the increase in, in kind of far right populism as a result because tho those third spaces where people were talking about stuff were just being taken away.

[00:01:13] So that’s why we [00:01:15] really think that the pub is the. It is that sort of space to have those conversations where things are a bit difficult ’cause it feels safe to people. You get that kind of cross sector, um

[00:01:25] Ben Hurst: Right.

[00:01:25] Adam Bastock: And you know, it’s, it’s been around for hundreds and hundreds of years as a, as a space for those [00:01:30] conversations, so.

[00:01:30] Ben Hurst: Right. So there’s, there’s method to the madness. It’s not just Adam loves pipes and, I mean, Adam loves fights with kids about the climbing.

[00:01:38] Adam Bastock: Two things can be true at the same time. Like it,

[00:01:40] Ben Hurst: right, right, right, right. Good. Okay.

[00:01:43] Long tail heatwaves

[00:01:43] Ben Hurst: So I wanna, I wanna dive into, uh, some of the work you’re doing. Um, and I think a good place to start is I was perusing your LinkedIn and I came across a post where you spoke about the long, what you described as the long tail of heatwaves.

[00:01:58] So the stuff that doesn’t [00:02:00] normally like, make it into the mainstream news. I’m, I’m super interested in, first of all, like, what. What is that like? What, how would you describe the long tail of heat waves?

[00:02:10] Adam Bastock: Yeah, I think it’s a relatively new thing that just came to mind in that we’re seeing a lot of the [00:02:15] headlines around, you know, flash flooding that we are now seeing as a result of the ground being dry.

[00:02:18] Right? Right. Gosh. Or you know, excess heat deaths and the hospitalisation of people due to, to heat, which obviously. They need to be in the headlines and they are, um, being caused by heat waves. But for me it was that [00:02:30] it’s on the edges of reading a lot of comment sections on like the BBC or on Reddit or just kind of forums where people were then discussing that they couldn’t sleep, that their.

[00:02:41] Their fans were breaking, the candles were melting. [00:02:45] The kids were like, their shifting patterns were shifting. And it was just that idea of all those small attritional shifts you see that people who suddenly, they can’t sleep properly because it’s too hot and therefore they go to work the next day [00:03:00] and then they’re not wanna be as productive or as focused.

[00:03:02] And then, you know, what does that do in terms of economic activity and. The sort of cascade of those small, uh, events that happened from just people not being able to operate normally because it’s too hot, which I think they just [00:03:15] weren’t really being. They weren’t in the news articles themselves, but they were in the comment sections of people just moaning about Right.

[00:03:20] How hot it was.

[00:03:21] Ben Hurst: Yeah.

[00:03:21] Melting candles moment

[00:03:21] Ben Hurst: Like a candle melting is crazy. Right? Because I feel like that’s the kind of thing where when it happens, you feel like it’s just happening to you. Even though logically the temperature would be the same everywhere. It doesn’t feel like the kind of thing that you’d message. I wouldn’t message my friend and be like, look at this, my candles in, even though there’s no fire, like it just feels like a, a, a very small shift, but like also quite a crazy thing to conceptualise.

[00:03:42] Adam Bastock: It. Totally. And I think, I think the candle one has really stuck with [00:03:45] me. ’cause it’s very visual where you’ve got this candle that should be a stick that’s then sort of gone floppy and is now a circle. And it’s like, well you can’t, right. You probably can use that candle still, but in a different circumstance.

[00:03:54] Yes. Which then means you need to buy more candles, which is then you, you know, a cost and a spend to you now. In this [00:04:00] example, it’s not really about the candle ’cause it’s gonna be a quid or whatever, but it’s that that element of what other things like that candle are just being, as you say, you don’t wanna text your friends about it, you don’t wanna message anyone about it, but it is causing that sort of, uh, economic.[00:04:15]

[00:04:15] Uh, pressure.

[00:04:16] Ben Hurst: Mm. Yeah. And I’m trying to, I’m trying to di diversify my, um, scent game at the moment. So I’m like looking into, I haven’t made any big investments yet, but I’m looking into high quality candles as a means of making, making our house. [00:04:30] Smell delicious, but maybe, maybe not the best place to invest your money now.

[00:04:35] Uh, good candles, because they are melting guys. You need to remember, they’re melting. You’ve

[00:04:40] Adam Bastock: gotta buy them in shoulder season so that it’s only for if it’s for sort of winter and not, not peak [00:04:45] summer.

[00:04:45] Ben Hurst: Right. Um, I wanna know what is, or maybe I don’t know if, if you have one of these, but like, what would you say is the strangest, like this thing is changing because of the heat kind of story that you’ve collected from the people around you.

[00:04:59] Adam Bastock: [00:05:00] I think, I think, not to kind of bang on about it, but the candles were what really stood out to me as like the strangest, weirdest one. ’cause I saw it on multiple different platforms where people were posting photos of like, haha, doesn’t this look funny as a result of the, the, um, heatwave? And for me that was the one that was [00:05:15] like, okay, that it’s not that strange or like unusual ’cause it makes sense and that wax will have a certain melting point and therefore it happens.

[00:05:22] But as I say, it’s, it’s that impact on people’s lives where it’s strange because it feels. [00:05:30] Sort of dismissive or so small, but is actually a really good insight into the impact of just all those small things that are, are being damaged by that excess heat where we’re not prepared for it. Where, you know.

[00:05:41] If you are, then the antithesis to that is going, is the advice [00:05:45] next year to put your candles in the fridge? Is that the sort of approach that we need in, in, in June next year, the world

[00:05:51] Ben Hurst: moving towards, or a big opportunity for candle makers to reinvent, reinvent the wheel and make some more money, I guess?

[00:05:58] Yeah. Well,

[00:05:58] Adam Bastock: but that’s, that’s the thing, right? Is that’s the, [00:06:00] that’s the strange, that’s the strangeness of it, is suddenly going, I need to buy climate resilient candles. And, and like the idea of the headline on the B, b, C being, put your candles in the fridge or candles, make sure you’re buying climate resilient candles.

[00:06:13] That to me is what the [00:06:15] highlights, the absurdity or like the, the situation where it is quite extreme and it is absurd in a, in a small way that isn’t, that’s not killing people, that’s not destroying people’s lives, but it is an inconvenience that is happening at scale. So I think that’s the [00:06:30] sort of challenge here of like, where is that going and what do we do with it?

[00:06:34] Ben Hurst: Yeah.

[00:06:34] Micro impacts ignored

[00:06:34] Ben Hurst: And I think those, those small changes are like obviously the things that will like engage people on the data. Yeah. Like the everyday person is gonna be engaged in that conversation ’cause they are experiencing those things in real time as opposed to like. I guess at the same time we are hearing more of these stories, more, I uh, is it fair to call them fear-based stories about extreme weather, heat deaths, hospital admissions?

[00:06:58] Yeah, [00:07:00] societies collapsing. Maybe they’re not fear-based. Maybe they’re just reality based and they’re scary at the same time. Um, but we are hearing more of these stories. Um, I guess what about. Some of these like more unexpected or subtle changes. I’ve heard stuff about [00:07:15] like sweaty ears and doors jamming and all of that kind of stuff.

[00:07:18] What is it about those things, um, that. It means that they get ignored or they get minimised in, in terms of like what the mainstream public are hearing.

[00:07:27] Adam Bastock: The, the big headlines that they’re sort of [00:07:30] scary and they’re, they’re easy to target because it’s one big singular thing and it’s quite, but that, that can be quite paralysing.

[00:07:36] Whereas I think the doors jamming or as you say, your, your headphones slipping out of your ears because it’s so sweaty. It is sort of, [00:07:45] it doesn’t feel like newsworthy, but it is, it is disruptive to your sort of daily life. And I think that’s where the, the challenge lies in. How, how do you communicate that and how do you gather those stories up and, and, and share them that how do you adapt to [00:08:00] that sort of new, new reality that we’re facing.

[00:08:02] But then that feels quite dismissive to, to report on those things when, as you say, there are excess heat deaths or people are being hospitalised or there’s floods or whatever it is that are, are much scarier and real. You know, as you say, both can be, both are true. [00:08:15] Um. And I think, yeah, it’s just that awareness of linking it back to climate change.

[00:08:19] And that’s always been the issue, right? Is that extreme weather is very hard to um. It is very hard to link to those small issues because making a scientific link is very [00:08:30] difficult, even though we know that the, the likelihood increases and it’s that idea of the, the actual mass of it versus the stories of it.

[00:08:37] Ben Hurst: Yeah.

[00:08:37] Why we shrug it off

[00:08:37] Ben Hurst: And there’s something about like the human nature of it all isn’t there? ’cause I, I always feel when we do this podcast, I always feel like. Like the thoughts in my mind seem crazy to say out loud, but then when I say them, it seems like most people maybe resonate to some extent with the things. And I think that’s just because they’re, they’re very human experiences.

[00:08:57] So like the example of like, we know that all of [00:09:00] this stuff. Adds up, right? We know that it becomes climate catastrophe, uh, massive movement of people across nation and state. Like crazy stuff starts happening, but it still feels like even knowing that we, we all somehow [00:09:15] managed to kind of just shrug it off.

[00:09:17] On an individual level, I’m wondering, like, I don’t know if you’ve got a, a, a thought or a reflection or an answer on that, but it feels like the, a real difference between the micro and the macro there.

[00:09:28] Adam Bastock: I think it’s always been that in my mind, [00:09:30] climate changes just too big. Humans are not set up to make decisions or actions or that scale and never have been.

[00:09:36] And I think that’s why marketing is always focused on individual actions that people can do around, you know. If you look at the opposite actions, [00:09:45] so something like a taking a flight or going on holiday or something, which is gonna be bad for climate, but it’s like, well, yeah, but you, you gotta appeal to the individual status of someone going on holiday to sell more flights.

[00:09:55] Whereas like with climate change, you can’t appeal to that individual status of not doing it in the same [00:10:00] way just because of human nature and the way that human psychology kind of works. So it’s.

[00:10:04] Ben Hurst: Right. Everyone wants a holiday.

[00:10:06] Adam Bastock: Yeah. And so, you know, you can do that. You can say, well, it take longer holidays, get by, train.

[00:10:10] It’s different experiences, et cetera. But then you hit the price differences and the challenges there. [00:10:15] That’s a whole separate sort of thing in itself. But I think it is that thing that climate is just so big and so impersonal. It’s very hard to, to link it to kind of action.

[00:10:23] What sparks action

[00:10:23] Ben Hurst: Mm. And so let’s think about how we start changing.

[00:10:29] Is it fair to [00:10:30] say change in behaviour? I don’t know if the headlines that are about, uh, doom and Danger don’t work to change the individual behaviours of people, but there’s something about things that like resonate in a slightly different way that get [00:10:45] past people’s defences. Like why is that? What is that thing that like manages to cut through?

[00:10:50] Because you’re doing this all the time, right? Like you’re meeting with people all the time and having these conversations. What is it that actually gets to people and moves them?

[00:10:57] Adam Bastock: I, I think it, it’s, it’s a curiosity that [00:11:00] happens in their local area and one of the analogies is like park run. So to story with, with the park is like, the reason why Park run works in my mind is that you have people who don’t run who are walking to Tesco to buy some milk and they see this park [00:11:15] run thing going on and they go.

[00:11:17] That’s cool. I can maybe join in with that. And then a year later they might finally join up and they kind of get engaged with it, and it’s because they saw it in their local neighbourhood where they’re not gonna go and try and do a marathon in Helsinki, but they probably will start with the local park room [00:11:30] because it’s in their local area.

[00:11:31] I think the same sort of thing happens with climate where it is, it has to be something that you can see locally, and this might mean that local physicality where it might be that you see the local rodeo walking down flood and therefore you, you, you’re sort of [00:11:45] aware of it from that point of view. But I think more likely is, it’s what we were saying.

[00:11:49] Earlier around the candle and sending that to your friends via text going, well actually that’s where the conversations are happening.

[00:11:57] Finding your climate tribe

[00:11:57] Adam Bastock: And the biggest barrier that we’ve seen in, in why people are coming to people Planet Pine is ’cause they’re going, we want to try and find like-minded people because we don’t know how to talk about climate change to our friend group.

[00:12:07] Ben Hurst: Mm.

[00:12:07] Adam Bastock: And that’s the sort of main barrier where they feel like if they talk about. Sustainability or if they talk about climate and [00:12:15] heat waves, they’re seen as that sort of extremist, um, Greta Turnberg style person that’s gonna go and glue themselves to a road. Mm-hmm. And there’s not much middle ground there.

[00:12:24] And it, what, what does seem to work in terms of that conversion or [00:12:30] like that, that journey that people go on is by going into their local pub and finding like-minded people who can then start talking to each other. Because they, you know, they know that everyone in that pub back room, it knows what climate change is and is aware of it.

[00:12:43] Right. [00:12:45] But they’re not necessarily having to, so they, you know, they’d have to explain themselves and they can just start talking about it. And they might come in going, I would like to work in sustainability, but I dunno what that means. And then two years later they, they’ve gone on that journey and they’re now working full-time in it.

[00:12:59] And I think that’s [00:13:00] why it sort of works is it’s that, it’s that ability to have a, a very casual, safe space that people can go to and, and, and chat about that provides that curiosity. A space to land and then, and develop Yeah. In the, and it, because it’s in their local community.

[00:13:13] Ben Hurst: And it’s so interesting, isn’t it?

[00:13:14] ’cause I, I, I’ve definitely found over the years that like, one of the most difficult things about starting conversations in your community is that usually the language of the conversation is like, not the language from your community, but if you can start it with a group of people who [00:13:30] exist in that community, people in the surrounding community are much more likely to like, want to be involved.

[00:13:35] I think that’s a, a really like genius way of bypassing people’s defences, I guess in, in that. In that sense,

[00:13:42] Adam Bastock: I think, yeah, I think the challenge there is we still have to get ’em into [00:13:45] the pub and that that’s, that’s, that’s, that’s a challenge. We have in terms of that, getting them into the room to have a conversation in the first place.

[00:13:51] But as you say, I think things like Lit Pick are a really good example of just where mm, it’s something very visible, it’s something very positive. It’s got sort of cross partisan support. It’s not a political [00:14:00] action and people see the benefit of doing it. And then that’s sort of a a, a good way to get people to go from not have, be part of the conversation to going, I can see that this litter pig is positive ’cause it’s happening in my local area and it’s something that emotionally [00:14:15] resonates with me.

[00:14:15] And then I think kind of go from there.

[00:14:17] Ben Hurst: Yeah, I love that. I do actually love that.

[00:14:19] Climate Clapback

[00:14:19] Ben Hurst: And speaking of, uh, getting past people’s defences, I, it seems as though we are not the only people that manage to do it. I think also terrible, terrible, bad information manages, manages to slip through the cracks also. Um, and so we’re gonna move to a new segment that we’ve got on the Climate Curious Podcast, which is called Climate Clap Back.

[00:14:43] Adam Bastock: It’s a climate clap back. [00:14:45]

[00:14:45] Ben Hurst: So the new question that we are asking all of our guests is, what’s one piece of climate misinformation that you’ve heard a lot over the summer? Um, and if there is a piece of climate misinformation that you’ve heard a lot, what is your one-liner [00:15:00] to kind of shut it down? Because I think lots of us feel like there is loads of, like, we are being flooded with like.

[00:15:06] News and misinformation all the time can be really difficult to respond to it. So I’m interested in if you’ve heard any and how you rep [00:15:15] respond to it.

[00:15:16] Adam Bastock: So I’ve tried to go for a slightly small one here where I feel like so much of misinformation out there is all the big ones. Like what about China? And, you know, classic stuff like that.

[00:15:23] Right. Which, which honestly I, I’m so boiled talking about, so I don’t wanna bring it up again ’cause I’ve done it so much the past few years. But for this one, [00:15:30] it’s more about almost climate apathy, which I think is much more dangerous than misinformation of, of, it’s the people who do know that climate is real, but they don’t necessarily know how bad it is or how quickly it is and therefore how to act.

[00:15:40] So the one that I’m going for is that Dundee gets less rainfall than [00:15:45] brighten. I think there’s a lot of misinformation or, and I don’t think it is misinformation, but misconception perhaps that. The, the, the rainfall is a north south divide in the, the north of England is, is very wet and, and Scotland [00:16:00] is very wet.

[00:16:00] But then the south of England is, is not wet and is very dry where it’s actually a east, west divide. And you can really see this on the recent Copernicus, um, satellite imagery of the UK that came out a couple of weeks ago where you’ve got a very dry, [00:16:15] barren. You know, yellow drop, almost white East Coast, all the way from the top of Scotland all the way down, um, to Dover.

[00:16:23] And then on the west coast it’s fairly green still. And so it is this misconception of [00:16:30] more than a perhaps which information that actually rainfall is not a north, south thing. It is an east, west divide. And therefore people who live on the east should be preparing by, you know, building gardens that are water absorbent rather than, uh, drainage [00:16:45] focused.

[00:16:45] Ben Hurst: Right. And if you had, if somebody came into the, the backroom at the pub and they said, uh, but Dundee gets more rain than, where was it

[00:16:55] Adam Bastock: Brighton?

[00:16:55] Ben Hurst: Uh, Brighton. If somebody came into the backroom at the pub and was like, Dundee gets more rain [00:17:00] than Brighton though. How, how do you respond in one sentence? What, what, what’s your, what’s your, your absolute cut through line.

[00:17:08] You are a liar.

[00:17:09] Adam Bastock: Yeah, I was gonna say just it doesn’t,

[00:17:11] Ben Hurst: yeah. Um,

[00:17:13] Adam Bastock: I think the one liner would, would have to be [00:17:15] something around adaptation and going everywhere needs to be thinking about water much more effectively. It’s not a point scoring game. This is a, you know, the Dundee versus Brighton fact was one that is shocking and challenges pre, [00:17:30] uh, kind of preconceptions with a, with a, with an outcome of.

[00:17:34] We need to be thinking about water much more carefully.

[00:17:36] Inside People Planet Pint

[00:17:36] Ben Hurst: Okay, so take me, take me now to the backroom of the pub and walk me through what this conversation, [00:17:45] people, planet, pints, what does the conversation look like in, in real life and how, how can somebody, I guess, change through this conversation towards climate action?[00:18:00]

[00:18:00] Adam Bastock: So. It’s very open. So each month we have a theme that is very loosely sent out to our hosts. So each local event is run by a volunteer host and we run around 70 to 80 events a month across the uk, Europe, South Africa, and Australia. [00:18:15] So they’re all in local, local pubs in in those areas. And the idea is that you go in and you can either talk about that theme or you don’t have to, you just go in and have a chat.

[00:18:25] So they’re very, they’re intentionally, they are facilitated, but they are [00:18:30] unstructured. So it’s not like there’s an activity that you have to complete or anything like that. It is about going in and just talking to people to see where you might go and typically that, that host will guide you towards people that you might want to meet.

[00:18:40] Or if it’s a small group, there might not be, you know, there might be a couple of tables that you could work [00:18:45] around and speak to everyone on the evening. And so. What we found is that we don’t intentionally drive people towards action, and that we actively avoid going, congratulations, you’ve come to the pub, here’s your next step on the journey.

[00:18:57] ’cause that just. You are giving people homework and [00:19:00] no one wants more things to do, especially not from going to the pub. So the point is just go and talk to people. It really is that simple. And, and have a conversation because what we’ve seen is that is where the action happens. And then I think in a, in a world of like doom [00:19:15] scrolling and apathy going to the pub is the action.

[00:19:18] Like being able to have that conversation and having the energy to do that is the, is the challenge. And so. The point is, is that you go to the pub and you talk to people and that that will then build confidence in what you want to do [00:19:30] or give you insights or give solutions that you can find locally to then take those next steps or not and you know, might not want to.

[00:19:36] Community changes lives

[00:19:36] Adam Bastock: But someone that really stands out to me as one of the events in Glasgow a couple of years ago who had had just finished, uh, environmental, I think it was a masters. [00:19:45] They were like, I dunno what to do next. I dunno where to go. I’m just curious. And they only came along ’cause a friend had brought them along and they were like, let’s just go for a quick pint.

[00:19:52] They then came to a couple. And two years later, they were running the local, um, net zero [00:20:00] chamber of commerce, uh, decarbonization plan. So it was that thing if you could map their journey from going from curiosity into a career that was then focused on decarbonization and, uh, small business support in, in the local city.

[00:20:13] So that for me is [00:20:15] where it stands out as the action happening.

[00:20:17] Ben Hurst: Oh, it’s brilliant. It sounds so good. I never used the word brilliant, but that that is actually like a, such a good example of literally somebody just turning up to have a chat. Like not even realising that that’s where they’re going. Their friend just brought them along [00:20:30] and they find themselves in the right place with the right people to figure out all of the things that they need to figure out.

[00:20:35] Community hive mind

[00:20:35] Ben Hurst: I think maybe we don’t put enough emphasis on, on the power of community to like actually. Help us solve problems. You know, like I sometimes I, the [00:20:45] individualism of it all seeps in, even into our own brains to the point where we’re like, I’m gonna figure this out by looking at my social media until I come up with the answer as opposed to just chatting to people.

[00:20:54] Adam Bastock: Totally. And I think that’s what we saw with that. That example, right? Is the, I, I wouldn’t have had the solution [00:21:00] there or I wouldn’t have had the, the action to take. But then someone knew, someone who knew about the programme that was looking for applicants that then she applied for, and it was just that, um.

[00:21:11] Kind a hive mind approach almost of going, well, the, the [00:21:15] sum is greater than the parts and that if you’ve got 30 people in the pub, the collective knowledge there is gonna be far greater than just doing like an online course or a, um, a directory of action or whatever it might be. So I think it goes back to that, the starting point, right?

[00:21:28] Is that, yes, I do like a [00:21:30] pint, but I do think that there is, there is real power in, in transformation in just getting. A bunch of 30 people into the room and going, let’s see where this goes. Let’s see what happens if people are like-minded. That’s powerful, and that’s what we’ve seen work.

[00:21:42] Ben Hurst: Who would’ve thought, man, pints are the, the [00:21:45] nexus point of climate action.

[00:21:46] I, I didn’t realise you learn something new every day.

[00:21:49] Beer history and wrap

[00:21:49] Adam Bastock: Well, I think what always makes me always think back to is that there’s a clay tablet that was found about 5,000 years ago, and it’s one of the earliest forms, if not the earliest demonstrations of writing. [00:22:00] And it is the ingredients and recipe for beer.

[00:22:03] So it is, this idea for me is that we, we are trading on a, on a, on a, on a methodology that has been refined over 5,000 years. And, you know, AI can do a lot of good things, but I’d like to see it out, drink a room full of [00:22:15] 30 people, um, in terms of, and the impacts there. So

[00:22:18] Ben Hurst: we’re standing on the shoulders of Giants, man.

[00:22:20] Adam Bastock: Exactly.

[00:22:21] Outro and credits

[00:22:21] Ben Hurst: Um, Adam, thank you so much for joining us, Adam. Pleasure. Um, thank you for chatting to us. Um, and we will leave your information about where people can [00:22:30] find you in the link. Below. Until next time, stay curious.

[00:22:36] Maryam Pasha: Thank you for joining us this week. We really hope you’ve enjoyed this episode.

[00:22:39] Adam Bastock: If you did, please hit the follow button to make sure that you get next week’s releases.

[00:22:44] And [00:22:45] while you’re at

[00:22:45] Ben Hurst: it, please leave a rating and a review.

[00:22:48] Maryam Pasha: Now let’s shout out to our fabulous team behind the pod

[00:22:51] Ben Hurst: Executive Produced by Josie Colter,

[00:22:54] Maryam Pasha: Produced by Ben Beheshty

[00:22:55] Ben Hurst: Music also by Ben Beheshty,

[00:22:57] Maryam Pasha: Communications by Tara Cooper.

[00:22:59] Ben Hurst: [00:23:00] Curation by Deesha Chandra,

[00:23:01] Maryam Pasha: Hosted by Ben Hurst.

[00:23:03] Ben Hurst: and Maryam Pasha.

[00:23:04] Maryam Pasha: And remember,

[00:23:05] Ben Hurst: stay curious.


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