Sea Hero Quest

Beyond Reality

Sea Hero Quest VR is a sequel to the mobile game that nearly 3 million people have downloaded, generating what’s said to be the equivalent of more than 12,000 years of lab-based research. The VR sequel will build on this, generating more complex and accurate data, which in turn will allow scientists to look more deeply at differences in spatial memory across age groups, between sexes, and where varying environmental factors are at play.

Data from all the playthroughs of the Sea Hero Quest mobile game shows differences in basic spatial navigation skill begins to show at around 19 years of age, suggesting that deterioration can begin earlier than expected, long before other hallmark symptoms of dementia start presenting themselves.

Join the virtual quest and help scientists fight dementia!

We are beyond borders

“I wasn’t expecting to feel so emotional today about real life stories. It was very, very powerful. Just get out there and talk to people. Get out of your comfort zone. Be more generous.”

– TEDxLondonSalon attendee

Meet the Citi xLab innovators

Olio

A free app tackling the problem of food waste by connecting users with unwanted food

Woebot

The world's first mental health chatbot supported by a controlled research trial

Karma Cola

A range of drinks that are good for the land, good for the people who grow the ingredients, and as good for you as a fizzy drink can be

ChargedUp

The UK’s first power-bank rental network, ensuring that your phone never runs out again

Irrational Agency

A behavioural science consultancy that helps organisations and people understand their own irrationality and use it to create joyful experiences

Sea Hero Quest

A mobile game that generates data to help scientists fight dementia

Rewind

Bleeding-edge technology fused with award-winning creative storytelling

Better Shelter

A social enterprise driven by a mission to improve the lives of persons displaced by armed conflicts and natural disasters

Burton Nitta

A trans-disciplinary collaborative art practice founded by Anglo-Japanese duo Michael Burton and Michiko Nitta