Irrational Agency measures what you don’t know about yourself and designs for you a more joyful experience of the world: through better products, immersive content, and an environment that supports the way you want to live.
At the event, Irrational Agency will be measuring the collective unconscious thoughts of the TEDx audience! Visit their stand in the Citi xLab and participate in a social experiment to uncover how we collectively think – the beliefs and attitudes that are hidden even from ourselves. Later in the day, a community mind map will be shared with our audience, so you can see how your thoughts and feelings about your experience, our speakers and each other, compare with your fellow TEDxLondon community members.
Irrational Agency will also be repeating last year’s smash hit, the Implicit Association Test. Discover your hidden biases about race, gender and other topics!
Participate in a social experiment to uncover how we collectively think – the beliefs and attitudes that are hidden even from ourselves.
Step into the Institute of Transformation to try-on, taste, feel and experience a range of simulations that will show you other versions of yourself.
Help us transform plastic bottles into a purposeful building block of the future by re-purposing their inherent utility to build a ‘BottleHouse’ shelter.
Create an operating theatre from a backpack in an immersive simulation.
A hands-on workshops that show how sustainable products can be created from life jackets once used to aid refugees in their journey to new countries.